PlateIt Mobile App
A Mobile App to make meal planning for home cooks more efficient and organized
People are constantly looking for efficient ways to reduce time and increase productivity. With growing consciousness regarding quality and cost when it comes to food, home cooking is a preferred option for most. However, time and convenience are priceless commodities. The goal for this mobile app is to make meal planning for home cooks more efficient and enjoyable.
Research and analysis, sketching, wireframing, prototyping
Through an intense process of user interviews and affinity mapping, we tried to get some insights into the nature, cause and pain points of the problem.
The research indicated that a large segment within the target group faced - key problem being- having the right ingredients- both in terms of variety and quantity. Naomi represents the target audience.
Initial User wireframes for the primary user flow.
Through user testing and design iterations, the user flow for the key task was validated.
The App helps the user with maintaining a dynamic grocery list based on the selected meals.
Challenges and Learnings
This app focuses on one of the ways to bring in efficiency.
There are always better ways to do things.
Moving forward I would like to explore reducing clicks, portion size and ingredient quantity regulation.